“Data is the new gold” is
the expression we have all heard, and it is not doubtful that customer data in
particular can fundamentally transform a business. However, data is rarely
stored, located or created in one place—and it’s really hard to know what data
does exist to have a holistic and accurate view of a business. Any business
executive with accountability to the bottom line will tell you, the success of
a strategic initiative is dependent on accurate and timely information. Today
though, manual processes that require folks in IT to dig through data to get
insights for everyone else simply doesn’t scale.
To really drive
innovation to a whole new level, we’re seeing a rise in the use of Natural
Language Processing (NLP) and Artificial Intelligence (AI) to make finding and
using trusted, quality data that much easier. In fact, Machine Learning (ML),
AI and NLP are quickly becoming table stakes for analytics are what leading
industry analyst companies have been aware. That requires significant heavy
lifting at the infrastructure level and it’s not an easy thing to do.
For example, NLP cannot
understand the context of an attribute without a systematic view of grammar. In
a query if someone types in ‘show me all the PII data’, it is required that all
the words in the phrase must be understood by the system, where ‘show me’
equates to ‘execute a search’. ‘All’ would signal a search in every row, column
and comment field specifically for ‘PII’ which encompasses a multitude of other
variables such as a person’s name, their date of birth, social security
numbers, credit card numbers, address fields, etc. A search can be executed
right at the moment when the system understand each word and how one word
relates to another
Significant contributions
have been made by the open source community in order to make NLP and ML
algorithms more mature. Along with the constant evolution of open source
software, developers are constantly putting code in the wild to trial and
enhance. The open source community has led work in deep neural networks, AI, ML
and NLP to help developers understand the underlying grammatical logic – what’s
a noun, what’s a verb, how does one word relate to another.
Customers and prospects
alike keep telling about the value of being able to search using natural
language. The need and opportunity among healthcare providers and organizations
for example, is incredible. A founder of a biomedical organization shared with
us recently that he has a lofty goal—to build a global team science consortia
to provide a quicker and better public health response to cancer by leveraging
the best biomedical informatics, information and communication technology
available. A technical challenge arose which is how to collect all the raw data
from hundreds of cancer research projects around the world and provide an easy
to use interface to help oncologists tap in to this global base of knowledge.
Within our connected
enterprises we’ve amassed a rich metadata directory where we can extract value
from defining relationships – even putting them into a knowledge graph and then
building the NLP layer above that. The more data sources—the stronger the
graphing capability. This is a very smart way to visualize the user experience
and it’s another way to empower more business users to innovate faster through
data-driven insights.
All of this drives the
market forward and as we see NLP and AI technology maturing our use and
implementation for data analytics will lead business transformation well into
the next decade.
With 21 years in providing R&D services for leading companies worldwide, TMA Solutions has intensive experience and capabilities to bring your products and solutions to a new level by embracing new technologies (big data & analytics, AI, IoT, mobile, cloud, etc.).
TMA Solutions's BI, big data and analytics team has supported many customers in building BI and analytics solutions to process large amounts of business data and provide real-time reports for business decisions.
You can visit our website here to find out more information or email us now.
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