Throughout 2018,
PhocusWire brought you in-depth coverage of some of the critical topics
impacting travel, organized by a different theme each month.
As we prepare for 2018 to
end and a new year to begin, we are revisiting these themes.
We’ll look back on key
developments of the past 12 months and look ahead, with additional perspective
from the topical experts we interviewed throughout the year.
In April our theme was
artificial intelligence.
We examined at how global
distribution systems are incorporating AI into their platforms and processes,
with input from Amadeus, Sabre and Travelport.
We also talked to IBM -
the creator of the most famous AI engine, Watson - to learn how it is being
used in travel, and we talked to the folks at Hopper, the price prediction app
that is using AI to drive conversions.
Finally, we explored how
AI can help travel brands fine-tune their digital marketing strategies.
We’ve also been tracking
the work of several companies using AI to help brands provide consumers a more
personalized search, shopping and travel experience, including Baarb,
Bd4travel, Hotelchamp, Travelsify, Fetch.AI and others.
To explore what lies ahead
for AI in relation to travel, we solicited input from IBM’s global managing
director for travel and transportation, Dee Waddell, and from Mark Holt, chief
technology officer at Trainline, a company that has been using AI to improve
its services.
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