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Friday, December 28, 2018

A review of 2018, a preview for what's next: Artificial intelligence in travel


Throughout 2018, PhocusWire brought you in-depth coverage of some of the critical topics impacting travel, organized by a different theme each month.
As we prepare for 2018 to end and a new year to begin, we are revisiting these themes.
We’ll look back on key developments of the past 12 months and look ahead, with additional perspective from the topical experts we interviewed throughout the year.
In April our theme was artificial intelligence.


We examined at how global distribution systems are incorporating AI into their platforms and processes, with input from Amadeus, Sabre and Travelport.
We also talked to IBM - the creator of the most famous AI engine, Watson - to learn how it is being used in travel, and we talked to the folks at Hopper, the price prediction app that is using AI to drive conversions.
Finally, we explored how AI can help travel brands fine-tune their digital marketing strategies.
We’ve also been tracking the work of several companies using AI to help brands provide consumers a more personalized search, shopping and travel experience, including Baarb, Bd4travel, Hotelchamp, Travelsify, Fetch.AI and others.
To explore what lies ahead for AI in relation to travel, we solicited input from IBM’s global managing director for travel and transportation, Dee Waddell, and from Mark Holt, chief technology officer at Trainline, a company that has been using AI to improve its services.

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