Artificial Intelligence Chatbots - The future of customer services

A chatbot is artificial intelligence (AI) software application that can simulate a conversation with a user instead of real human in natural language through online messaging applications, websites, mobile apps or through the telephone. 

The purpose of chatbot technology is not to eliminate people, it was born to integrate the power of humans, machines and AI to bring the best satisfaction to customers. In recent years, chatbots are widely used in many fields, especially in services. It can be easily integrated into popular communication platforms such as Facebook, Instagram,... which helps businesses to increase their appearance on customer journey. Below is 4 main benefits that Chatbot can bring to your business: 

1. Improve customer experience: With a real-time appearance and 24/7 support, chatbots can reduce waiting time, provide rich content to automatically resolve common queries and give a positive impact on customers to enhance customer experience.

2. Personalize communication channel: Besides being the easier and faster ways to interact, customers like products that are right for them and solutions that solve the problems they encounter, so personalization is an especially important aspect of customer services. Personalization makes customers feel concerned and respected by the business. 

3. Reduce cost: About 80% of customer inquiries, questions asked the same problem. Therefore, the cost of building a chatbot is cheaper than hiring a large number of employees. The businesses can make significant savings from recruitment, training and payroll costs. 

4. Understand customer insights: Chatbot is not only a communication channel but also a medium to collect information, gather behaviors and preferences to dig customer insights. Leverage big data from many sources, businesses can analyze data and develop appropriate plans and strategies to approach more and more customers. 

Chatbot is the opportunity, the future and the key to connecting your business to new customer generation. Take advantage and become a successful business!

Source: D Zone

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